Vodka company, CÎROC, wanted a highly photogenic cocktail to catch the attention of influential attendees of the Revolve Festival during Coachella.
Photos of our coconuts spiked with CÎROC were posted by numerous online icons—including Devin Brugman and Jen Stelter—amassing well over 1 million likes on Instagram in a single day.
The activation was such a success that CÎROC invited us to be part of a Los Angeles pool party series hosted by company owner Sean "Puff Daddy" Combs.
